Bavarian Motor Works, today known as BMW, is the German breed automobile, motorcycle and engine manufacturing company which started its functioning in 1916. Initially, it started its operating as the aircraft engine manufacturer during the Second World War. This is the reason why the logo of BMW is designed in circle with Blue and white colored arcs which symbolize for the blue sky with two white blades of an aircraft. Moreover, the Bavarian flag also holds the same colors.

Today, this leading auto-major is well-known for its powerful and highly efficient engines. BMW is the parental automobile unit of Rolls Royce, which stands as the leading luxury car manufacturer. All the Rolls Royce cars today are equipped with the powerful and durable engines of BMW. BMW introduced its first car Dixi which was much appreciated by the automobile enthusiasts which boosted the financial conditions of Bavarian Motor Works. BMW 328 roadster, two-seater was another sensation from BMW which was on hype during pre World War session and also broke many records during late 1930s.

BMW stunned again the auto-market by launching a luxury sedan with all classy comforts and capacious interiors, BMW 501 which was a big hit during that period. 501 was later on replaced by another class luxury sedan, BMW 502 which had a V8 engine which was a remarkable achievement of BMW's technological history. The period from 1950-60 was one of the most crucial of era of BMW's technological revolution which brought in the phase of advanced technological cars. BWM introduced BMW 507 sports car which was build with an amazing alloy body which was the most innovative introductions in the auto world. The engine used in this car was the same V8 engine used in BMW 502.

In 70s session, BMW become one of the most efficient sports and luxury car makers which enabled it establish itself in North American regions and attract the American buyers. This was the time when BMW brought in many new technologies like turbocharged engine and highly intensified features which made it distinct from the other automotive brands.

Today, BMW is the strongest contender in the arena of sports coupe and luxury sedan which has become a lot popular amongst the potential buyers. The tag line of BMW is itself the best medium to present its class experiencing which states "At BMW, we don't make cars, we make Joy".