Luxury vehicle is basically a marketing term for a vehicle that offers luxury with pleasant and desirable features incorporated inside at increased expense. In other words, it can be said that the term luxury vehicle suggests, a vehicle with all the higher quality equipments, better recital, comfort, elevated design, technologically pioneering...
Luxury vehicle is basically a marketing term for a vehicle that offers luxury with pleasant and desirable features incorporated inside at increased expense. In other words, it can be said that the term luxury vehicle suggests, a vehicle with all the higher quality equipments, better recital, comfort, elevated design, technologically pioneering features that transmit an image, brand or any other ‘discretionary’ feature or association of them.
With lavishness spreading everywhere, Indian automobile market is also witnessing grand ingress of luxury vehicles in its portfolio. Due to massive hike in automobile demands because of increasing number of high-income groups in the country, luxury cars like Mercedes-Benz, BMW, Audi, Porsche and Jaguar are expanding themselves in India with an elevated pace.
In this era, possessing a car has become a need but taking home a luxury car is like dream comes true. Though with a very high price-tag, luxury cars are affordable only by high-class society of the country. But despite of majority of Indian population belonging to middle-class society, luxury cars have been considerably successful here in capturing gigantic sales figures. Below are some of the luxury cars that are offering comfortable rides to Indian populace with their brilliant performance and breath-taking characteristics.
Audi Q3 – It was launched in June 2012. It is the first SUV in the compact luxury segment that adorns a quattro drivetrain.
Audi A6 – It is a very stunning and remarkable offering from Audi, which was introduced in year 2009. However company has introduced a newer version of this car recently in August.
BMW X1 – It is another luxury car, which was introduced in year 2010. Though this compact SUV is doing wonders due to its newer generation features but company is planning to launch a facelift version of the car by next year.
BMW 3 Series – It is the best-selling premium sedan globally. The car made its mark in India as well and recently in July 2012 BMW offered the country with a facelift version of the model. With its dynamic and vigorous styling, this new version is expected to pull volumes in India.
Mercedes-Benz S Class – Since its launch in year 2009, car has always been perceived as the style icon in the luxury car segment with the exclusive blend of luxury and class.
Few more luxury cars like Audi A4, BMW 6 Series, Mercedes Benz E Class, Toyota Fortuner and Volvo S 80 are also roaring on Indian roads with their unmatchable safety and comfort features.
As far as Indian market is concerned, luxury cars are grasping considerable responses from Indian people. Below are the reasons behind rising demands of luxury vehicles in India.
The sudden boost in Indian economy led to significant increase in purchasing power of people resulting in demands of big luxury cars in India.
With effects of globalisation, attitude of consumers has been changed and as a result, buyers these days don’t mind spending on technology and car efficiency that is all available in luxury cars.
Most importantly, luxury cars are now coming with competitive price tags because of rising competition and thus making it easier for customers to take them home.
Currently Indian luxury segment is noticeably contributing to greater growth for Indian automobile industry. And if the economy grows the way, it is growing now, luxury car segment will surely witness record-breaking numbers in its accounts.
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