Konnichi wa viewers!!! That’s how the Japanese say hello in a formal way. To understand Toyota’s Waku-Doki formula in depth you need to get into the skin of the Japanese culture. One of the world’s largest automobile makers, Toyota Motors has applied their Waku-Doki marketing theme to their Indian market also apart from their other global auto markets.
Waku-Doki is a Japanese term which means rush of adrenaline in your body or a feeling of excitement and thrill. To combine the athletic term with it, Toyota needed an equally talented and a symbol of excitement. Virat Kohli was the ultimate choice for his youthful appeal and dynamic rearing-to-go attitude. That makes a lethal combination, Virat Kohli promoting Waku-Doki.
It all started with Toyota Etios series completing one lakh unit sales in the country and company eyed it as the perfect occasion to launch the Waku-Doki campaign. The contest has already begun from 21st June, 2012 and will continue till 31st July, 2012. In this lucky draw competition, you need to write your Waku-Doki moments and if needed you can post a photograph or upload a video to further highlight that jazzy moment. If you are lucky enough you could bag top prize of a Nokia Lumia 710 or 5 Toyota branded Benetton Wrist Watches or 10 Cool Sippers everyday from Monday to Friday.
Toyota Motors are globally using their Waku-Doki theme to grab the attention of car enthusiasts. Organizing such contests and roping in ace batsman Virat Kohli as their brand ambassador, is almost certain to boost-up Toyota’s brand value among small car buyers as it is already a reliable name in premium and midsize car segments. Thanks for your time. Sayonara!!!
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