World’s leading automaker Toyota is planning to expand in India and this time the agenda is all about rural regions from where the carmaker is gaining good response for its Etios range as well as fruitful business.
Intelligent expansion is what is on the minds of Toyota as it is aggressively executing its plans to spread in country’s rural areas after unveiling its wise ‘Go Rural’ initiative last year in 2011. The plan’s pilot study in the eastern region revealed that Toyota’s Etios range comprising of hatchback Liva and sedan Etios are earning enough encouraging response, especially from Durgapur area in the West Bengal. And therefore Toyota realized that smaller regions in India were critical to its growth.
The Deputy Managing Director of Toyota Kirloskar Motor, Mr. Sandeep Singh stated, “Our plan ‘Go Rural’ was implemented last year in the first quarter and this is just the beginning of the initiative. With our dealer’s line-up, we tried to showcase the vehicles at few of the selected parts of the country in a month. We were amazed to see the overwhelming response and to confront that brand Toyota has such a good repute despite our relatively negligible presence.”
And now after one year, the company’s ‘Go Rural’ campaign is making wonders and has further intensified with enhanced response and growing number of customers. As per details, Toyota earned 160 bookings last month and now it is targeting to post atleast 500 more every month from now till July end.
The Japanese automaker is also keen to open around 25 dealerships in these smaller regions of the country by end of 2012 and further doubling the number in 2013.