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Toyota Motor Corporation, the leading Japanese auto major in the world rightly acclaimed that it has no keen aspirations to introduce India with low-end cheap cars for mere greater sales volumes. As per company’s President, Mr. Akio Toyoda, Toyota don’t want to make its sales flourish in emerging auto markets like India on the basis of small cheap cars as the auto giant is here to offer some reliable and quality cars.
Recently, Toyota’s major competitor Nissan Motor announced that it is interested to revive its old Datsun brand in order to target the buyers seeking low-end small cheap cars in progressing markets. Moreover, even Volkswagen is planning to enter the small car market of India.
And soon after the declaration, Mr. Akio Toyoda proclaimed his mind and expressed, “We are a full-line car maker. But in order to grow sustainably, we need to make a certain level of profit on cars, no matter how big or small they are. Does Toyota have the ability to make cars for 500,000 yen ($6,000) like Tata Motors? I don’t think so.”
Mr. Akio further mentioned that Toyota cars hold some significant value in the market and their vehicles are measured and considered in terms of reliability, which cannot be taken for granted. He also said, “When we think about what customer’s value in our cars, it is reliability. We won’t risk sacrificing quality simply to meet a certain price range.”
Many global automakers are targeting low-cost car segment in order to drive sales in speedily growing auto markets such as Brazil, Russia, India and China. But there are automakers like Toyota as well who think differently.
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