As Skoda Auto India completes its successful 10 years in India after establishing itself in 2001, the company is all geared up to mark its victory and to celebrate the achievement by unveiling a lively TVC. It is Saatchi & Saatchi that bagged the creative works for Skoda India and created an amazing TV commercial for the Aurangabad based automobile manufacturer.
The newly released commercial will mark the beginning of Skoda’s celebrations for its 10th Anniversary. The overall journey of Skoda in India was terrific and to celebrate the event, the brand desired to make an extra effort for its prestigious customers. The very short TVC with “Skoda Celebrations” as its title is crafted to demonstrate the bond between customers and brand and also to connect with existing as well as new customers by providing them with special anniversary offers.
The 27-second commercial showcases celebratory moments from various life phases of children and youngsters with an objective to build commitment in delighting the customers in future as well. The Skoda invites each and all to come and join the celebrations of the brand’s remarkable 10 years presence in India.
CCO, Saatchi & Saatchi India Mr. Ramanuj Shastry expressed his views and said, “Skoda Celebrations” is a joyous reminder to car lovers across the country of Skoda’s decade long commitment to delighting customers by redefining the, meaning of luxury safety and comfort. What better way for a company that has always stood for value to celebrate its 10th Anniversary than by offering more “value” to its future member of Skoda family.”