The major automobile manufacturing Renault-Nissan Alliance are tied into a strategic partnership, which is aggressively planning to spread its wings in the country. The Franco-Japanese joint venture is keen to double its production output of its Chennai facility unit by 2015-16 to eight lakh units, as per the details shared by the development team.
The Indian auto market is getting competitive every passing day and both the partners are trying to occupy their place in the market for better business returns. With stiff competition, Renault-Nissan is projecting to showcase at least 20-22 models across their range of vehicles in coming 4-5 years. Eventually this plan will assist the JV to challenge the auto market leading giants such as Maruti Suzuki and Hyundai India.
The main objective is to offer the Indian customers with best of cars available in all categories, right from the entry level to sedans to luxurious SUVs. And the key strategy of brining in new product portfolio to the country is to exchange badges, thus saving much on design and development expenses.
As per plans the Renault-Nissan Alliance is thinking of cross badging of Nissan Sunny, Renault Duster and Nissan Evalia. This will also help the JV to slash developments costs for over next few years. But the fact remains the same that cars with Renault emblem will be expensive as compared to Nissan brand, just as it unveils the contrast between Renault’s hatchback Pulse and Nissan Micra.
According to Nissan India’s Managing Director Takayuki Ishida, “The demand is progressing in the country and as per the requirement we have increased the production capacity from 200,000 units per annum to 400,000 from April 2012.”
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