Aiming to progress in Indian auto market, start investing in plans to craft small cars. And so following the footsteps of alliance partner Nissan, Renault is turning its focus towards developing a global small car with keeping in mind the needs and requirements of Indian customers.
Also Nissan is reviving its Datsun brand in the country to roll out entry-level affordable cars. The automaker has exclaimed that Indian car market would be the first place where a small vehicle from the brand will be launched and it will compete with few great entry-level cars from leading brands such as Maruti Suzuki Alto k10, Hyundai Eon and Chevrolet Spark.
Chief Operating Officer of Renault, Mr. Carlos Tavares expressed, “We are the most successful entry-level car manufacturers across the globe. Our design specification cost is lowest and this is linked to the Indian preference for frugality. We are exploring all the options along with the evaluation of entry-level strategy for emerging markets. It’s a pleasure to kick off the plan with India.”
For heading the development of a low-cost small car, the automaker has appointed Gerard Detourbet as its alliance Managing Director. He will strictly execute the entire operations related to building of small car, which will share its platform with Nissan. Detourbet is many a time credited in-house as a master strategist on frugal engineering.
Both the alliance partners Renault and Nissan offers one cheap car Pulse and Micra respectively in the Indian auto industry. These small cars are built on a jointly-developed V platform. Also the new action plan will help Renault shed its image of being called as European automobile manufacturer and thereafter it will turn itself as global car maker.
The sales volume of both Renault and Nissan stand distinctive as in year 2011, Renault sold 27.2 units whereas Nissan earned good business by selling 46.7 lakh units.