The Indian auto industry is filled up with great number of automobile brands and each of the automaker offers good number of exciting colors to choose from for their precious vehicles. But do we wonder sometimes, which is the major color preferred by the buyers in the market. It’s the regal white and silver, the most fascinating and ruling colors in the car market. And with each passing day, the auto industry is experiencing a huge surge for both the colors.
According to the auto market leader, Maruti Suzuki India, which traced the preference of car colors by the buyers, mentioned that around 62-70% of car sales come from two colors – white and silver. Five years ago the percentage stood at 50%. Shashank Srivastava, chief general manager (marketing) of Maruti Suzuki that tracks changes in color preferences across the industry also mentioned, “Yes, white and silver still are the most dominant colors in the market for cars. In fact, as a ratio, the share of white has become more than that of silver in recent years.”
Mr. Srivastava further remarked, “according to findings, more diesel cars are sold in white as against to petrol ones. Basically these cars are used for travelling long distances and they are even replaced frequently. So it is easier to find buyers for a color with such a universal appeal.”
The second hand car market is also a major reason that white is so hot favorite of many. Even Ford’s Sales Head Mr. N Raja explains, “We know that things like fuel efficiency, kms run, condition of the used car and the price tag matter for the buyer but at last even the color is an important feature that is involved in decision making for used car buyers. White is always preferred than any other color.”
Coming to the details of another major firm Mahindra First Choice, the dealership posts good sales of 35% from the sale of white cars in the pre-owned auto market.
The Vice President (retail operations) of Mahindra First Choice, Hiten Ghelani expressed, “The bright color is not much preferred and therefore most of the buyers settle in for white shade as it is a universal favorite. In the second hand car market white cars command 3-4% higher value in comparison to colored vehicles.” It simply explains that white used cars are little expensive by Rs. 10,000 to Rs. 15,000 than the colored ones. And the same is observed mostly in entry-level and mid-size sedans.