Advertising the vehicles through print media and social networking sites is not a new concept for carmakers in India but if a renowned car controls the complete limelight in a 3 hours bollywood flick, it will indeed be something new to know. Well, same has been done by first signature car for many of Indian families, Maruti Suzuki 800. Yes, the recently released Bollywood movie “Mere Dad Ki Maruti” under YashRaj banner was primarily hogged by Maruti Suzuki 800.
Speaking more on the matter, Ashish Patil, producer, Y-Films remarked that he always wanted to make an advertising furnished flick and when the story idea of a movie came out that primarily revolves around a car, his attention inclined towards the top 4-5 auto players in the country. Among all the top carmakers, Maruti not only took the highest bidding, but it was also best suitable option for the movie. The movie managed to record Rs. 8 crore profits, which is split between Maruti Suzuki and Sony TV, added Patil.