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Maruti Holds the Limelight in Bollywood Flick “Mere Dad ki Maruti”

Posted by Sonam on March 28th, 2013

Advertising the vehicles through print media and social networking sites is not a new concept for carmakers in India but if a renowned car controls the complete limelight in a 3 hours bollywood flick, it will indeed be something new to know. Well, same has been done by first signature car for many of Indian families, Maruti Suzuki 800. Yes, the recently released Bollywood movie “Mere Dad Ki Maruti” under YashRaj banner was primarily hogged by Maruti Suzuki 800.

Speaking more on the matter, Ashish Patil, producer, Y-Films remarked that he always wanted to make an advertising furnished flick and when the story idea of a movie came out that primarily revolves around a car, his attention inclined towards the top 4-5 auto players in the country. Among all the top carmakers, Maruti not only took the highest bidding, but it was also best suitable option for the movie. The movie managed to record Rs. 8 crore profits, which is split between Maruti Suzuki and Sony TV, added Patil.

 
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MSIL to Expand Manesar Plant’s Capacity by September, 2013

Posted by Irfan Khan on March 26th, 2013

When most of the automakers are resorting to production cut at their plants, country’s largest carmaker Maruti Suzuki India seems busy in all together different endeavours. Yes, unlike its rivals, Maruti Suzuki India is planning to start third assembly line at its Manesar facility in September this year. By the time, the third facility will be operational; the company would be able to roll out around 2, 50,000 vehicles over the existing capacity.

However, it’s not like that MSIL is not suffering from inventory pile up, but the company is very much sure to correct the 4-5 weeks stocks to the normal level of 3 weeks by the end of March. Manesar unit of Maruti mostly develops diesel cars and with the diesel engine plant also to be operational about the same time, company wants to manufacture more diesel cars to cater the market demands, said R C Bhargava, chairman.

 
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M&M Warns Customer Shift From SUV Segment Due to Tax Hike on SUVs

Posted by Bhupendra on March 26th, 2013

The union Budget 2013 was quite disappointing for Indian auto industry players and same has been criticised many a times before. But Mahindra and Mahindra, the largest UV major in India seems very much upset by the 3% tax hike on sports utility vehicles (SUVs) as the auto group has announced that if the said additional hike is not removed from SUVs, customers shift from SUVs to other cars will badly impact the corresponding segment.

Speaking on the issue, Pawan Goenka, president, automotive and farm equipment sector, Mahindra & Mahindra remarked that disparity in the demand due to duty imposition only on SUV segment will shift the customers from this segment to other cars segment. Highly concerned for the government’s move, Goenka quoted that generally price increase is done after taking in to account the effects of inflation and input material cost. And then too, the price hike is done with immense care and cautions, so the 3% hike without the effects of inflation is very big increase. If 1-2% of any market happening in future is added in this 3%, such hike will be very brutal punch for the industry, said Goenka.

 
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Honda to Shine again with Most- Fuel Efficient Amaze Sedan

Posted by Sonam on March 26th, 2013

Due to lack of diesel troops in its portfolio, the Japanese carmaker Honda paid heavily for the same in past two years. And perhaps with an aim to recompense the eroded market share Honda is betting high on its upcoming Amaze sedan, which is claimed to be country’s most fuel-efficient car. Aimed at mileage conscious Indian buyers, Amaze sedan will possibly contribute a lot in brining back Honda’s shining position in Indian market as adorned with the revolutionary i-DTEC technology, Amaze promises to offer 26 kmpl mileage.

Expected to give huge collision to segment leader, Maruti Suzuki Swift Dzire, the upcoming Amaze sedan also comes powered with a powerful 1500 cc engine, competent to deliver maximum power of 100PS and 300Nm of torque that is much higher than 190 Nm of torque belted out by the 1248 cc engine powering Swift Dzire. The first all-aluminium diesel engine under the hood of Amaze comes with some class-leading potential of fuel efficiency and power, said Jnaneshwar Sen, Honda Car India senior vice president (marketing & sales).

 
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MSI to Get Foothold in UV segment, Two Launches on Cards

Posted by Irfan Khan on March 25th, 2013

The Indian utility vehicles segment is growing at a brisk pace, so loosing it shares in this segment will indeed be a stupidity for any of the auto giants in the country. And perhaps same is being sensed by India’s number one passenger carmaker Maruti Suzuki India. Though, Maruti’s latest offering Ertiga MPV is doing very well in corresponding segment but looking at the stiff rivalry in UV sector, Maruti perhaps understood the need of getting few more UVs in its portfolio to maintain its 45% market share. Hence in the same vein, Maruti has announced the plans of launching 2 more utility vehicles -SX4 Crossover and XA Alpha.

Both these vehicles have already been displayed at auto expos. While, SX4 Crossover was shown at recently held Geneva Motor show, the XA Alpha concept was displayed at 2012 Delhi Auto Expo. As far as SX4 Crossover is concerned, the vehicle will come adorned with modern styling with well agreed proportions. Being a crossover, the car will get excellent off roading facilities like wheel arch moldings, skid plates and integrated roof rails. Expected to be introduced in both petrol and diesel engine options, the SX4 Crossover will have LED daytime lights and rear combination lamps along with ample of leg room and luggage space.

 
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Maruti Alto 800 Crosses 1,00,000 Sales Mark in Four Months

Posted by tarun on March 25th, 2013

No matter how the market has been dealing with carmakers in India, some of the auto models are still enjoying huge number of buyer’s recognitions in the country and among such few names; one is Maruti’s last year offering Alto 800. Aimed to maintain Maruti Suzuki Alto’s leadership position among A-segment cars, the all new Alto 800 has proved its excellence and stamina by recording over 1,00,000 units sales mark in the domestic auto market in just four months.

Introduced in October, 2012, Maruti Suzuki Alto 800 has been a strong artefact since its launch. And such sales records themselves say the victorious journey of this small car. Though, the car was introduced among stiff rivalry from Hyundai Eon and Chevrolet Spark in the A segment, it managed to keep its supremacy and has fluently conceded forward the inheritance of Alto, which has been the undeniable emperor of the small car segment.

 
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Nissan’s Star of India’ Digital Campaign Got Limca book of Records Recognitions

Posted by Sonam on March 25th, 2013

Indian automobile industry is one of the greatest budding industries with mass of this growth driven by entry-level cars procured by young consumers under 35. And to benefit from the same, Nissan India, the Indian counterpart of Japanese autogaint Nissan Motors organized an innovative ’New Star of India’ digital campaign. The auto group had been quite successful in its endeavours that indeed depicts from the Nissan’s announcement of getting two recognitions from the Limca Book of Records for the said campaign.

The New Star of India campaign was centred on Facebook in which people were called to participate in first-of-its-kind entirely online audition for a Bollywood movie with Ranbir Kapoor and 20 selected participants were given the chance of appearing next to Ranbir in a pioneering short movie.  The unique online talent hunt was launched in October 2011 with over 2,500 participants uploading their short videos on the Facebook page. The movie was released in March, 2012. Moreover, the film got another honour for featuring 29 blue-colour Nissan Micra cars, the maximum number of same brand, similar colour cars ever used in a short film.

 
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Merc Benz India to Target Tier-II& III Cities, Will Launch New Models

Posted by Manoj Nagpal on March 25th, 2013

After tolerating low sales in year 2012, the German luxury carmaker Mercedes Benz India is now fully geared up to accelerate its sales counts in the ongoing year. And for the same, company is betting high on new product’s introduction in different categories along with reinforcement of dealership networks in the country.

Speaking on the occasion of inaugurating a new sales, use and spares salon at Vadodara in Gujarat, Mercedes Benz India MD and CEO Eberhard Kern remarked that company is very much hopeful to garner double digit growth in current year. Mercedes Benz has 59 dealer’s points in 33 cities of Gujarat and is now planning to add six new outlets in 2013 itself. Currently, the metro cities like Delhi and Mumbai contribute 45% to Mercedes’s total sales, but with demands coming from smaller cities too company wishes to go close to its customers, added Kern.

 
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Maruti Swift Star Limited Edition Launched Celebrating Swift Global Success

Posted by Sonam on March 23rd, 2013

After hitting a noteworthy sales record of Swift by selling more than 30 lakh units globally, Maruti is in a kind of celebrative mood and thus, it has just introduced the limited edition of its popular hatchback line Maruti Swift, naming it as Swift Star.

The car comes loaded with all the modern amenities and finest of features that include double-DIN stereo with Bluetooth, a rear roof spoiler, steering wheel cover, designer floor mats, art leather seat covers, etc.

 
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Renault India Sets up New Warehouse to Enlarge IPC’S Capacity

Posted by tarun on March 22nd, 2013

The Indian counterpart of French auto giant Renault is constantly spreading its presence in the country and now the establishment of a new 50,000 sq. feet warehouse in the automotive hub of Talegaon MIDC, Pune is another move in that direction. As a part of Renault’s part sourcing from India, the said warehouse is the piece of International Parts Centre (IPC) network that will help the company to source and unite vehicle parts from local suppliers and then supply them to overseas manufacturing plants of both Nissan and Renault assembly lines worldwide.

Speaking on the matter, Marc Nassif, Managing Director, Renault India Pvt. Ltd remarked that Renault is putting hard efforts to offer customers competitive parts across the globe and the IPC in Pune is a vital part of those endeavours. The said IPC can enable the company to leverage the presence of competitive Indian suppliers and at the same time can benefit the carmaker from savings through volume consolidation, emerging out of localization and affordability, added Marc.

 
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