Nissan, the Japanese automobile company with expeditious growth in the Indian automobile market is all set to compete against the nation’s largest car makers, Maruti Suzuki. Nissan India is seriously excogitating over the plan of improving their reach by increasing the dealership network across the nation. Right now they have 32 dealerships; they are expecting to have about 100 dealerships by 2013.
Nissan Motor is the second largest automobile company in Japan which made its debut in India by setting up Nissan Motors India Pvt. Ltd, which is a 100% subsidiary of the company. The auto maker came up with Nissan X-Trail, a fully imported SUV, a little later. After which the company opened its manufacturing unit in Oragadam near Chennai. At present, this facility is producing above 400,000 units every year.
The Indian subsidiary of the company offers cars like sports car Nissan 370z; sports utility vehicle Nissan X-Trail; luxury sedan Nissan Teana; and Nissan Micra, the compact hatchback. Its Micra directly competes with Maruti Swift, Ford Figo, and Volkswagen Polo.
The 32 dealerships outlets of the company are situated at Mumbai, Delhi, Chennai, Bangalore, and Secunderabad. Fortune Nissan, its third dealership outlet in Andhra Pradesh, which it recently opened is spread over 35,000 sq ft and it displays all the cars of the company out here. And now it is planning to touch the mark of 100 dealership outlets across the nation by the end of 2013. And it is well determined to open 23 new dealerships by this fiscal itself.
Along with its plan to increase the number of dealerships, it is also aggressive in enhancing the sales of Micra, directly competing with Maruti’s Swift. It has already reported a remarkable 20-fold increase in the selling venture of Micra last month. And by selling 13,000 Micra by the end of March 2011, it has set a sales target of selling 100,000 units in the nation by 2013. The company has also announced an investment of Rs. 4,500 crore along with Renault, the French auto major. The investment plan is for over a span of seven years.