India’s much loved carmaker Hyundai Motor India has launched its new global brand campaign in the country called as “Live Brilliant” and the same commences from today – the 4th May 2012.
The lovely “Live Brilliant” brand campaign from Hyundai reveals company’s unified global presence in the world. It also showcases brand’s strong emotional connection with its customers. Also it will depict many shareable memorable moments and experience of individuals’ and family’s life.
Hyundai Motor India Ltd (HMIL) has got a good brand image in the country along with exclusive presence. The largest passenger car exporter of India, Hyundai is the most respectable carmaker with huge demand for its vehicles by Indian customers.
Hyundai’s Global Campaign – ‘Live Brilliant’, advertises its short creative clip utilizing two major themes based around “Self” and “Family”. The advertising film is directed by the famous multi-award winning director Juergen Bollmeyer whereas the soundtrack is picked from the movie, “Like Crazy”. The clip wonderfully exhibits the superb elegance and enamor of the Sonata and the Genesis. The campaign basically showcases Hyundai’s brilliant superiority and excellence in the market along with the essence of making customer’s life much brighter. The very energetic short film also portrays company’s brimming over positive energy along with strong bonding between Hyundai and its customers.”
The new campaign also believes in the brand slogan, ‘New Thinking. New Possibilities’. Hyundai is focusing on the thought of offering best of everything to its customers with new innovative technology, experiences and values beyond expectations. And this “Live Brilliant” campaign is crafted to offer entire world, company’s one single communication, which is enforced in all the major auto markets to establish a consistent image as a global brand.
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