Nissan and Hinduja step ahead in business for developing small low-cost vehicles for the country under the Japanese automaker’s Datsun brand. The company has sourced in Ashok Leyland’s associate firm Defiance Technologies accountable for entire designing & development and crafting small cars under Rs. 4 lakh price category.
Since last few years gradually grabbing market share in the country, Nissan is planning to develop low-cost cars for the country and was scouting the right local partner. As per current infrastructure, the brand’s global auto platforms cannot be organized further for rolling out entry-level vehicles in the country. And in order to revive its old Datsun brand, getting associated with a local manufacturer was critically important to develop small cars.
Executive vice President at Nissan Motor – Japan, Mr. Andy Palmer expressed, “We are executing our plans along with Ashok Leyland’s engineering service Defiance. It’s a contract and not a collaboration.”
Nissan is not planning to bring a global small car but its project aims at crafting a vehicle specifically designed for particular customer segment in India. The automaker is likely to compete with bestsellers Maruti’s Alto and Hyundai’s Eon with its Datsun cars. Although the vehicles produced under Datsun brand will specifically designed, developed and sold in India but surely they will be affirming Nissan’s global standards.
Palmer further mentioned, “We want to offer the country a car integrated with Japanese quality and durability, but it will be tailored according to Indian costs and customer needs. Also the cars are planned to be produced by Indian engineers, suppliers and manufacturer to complement what Indian customers require.”