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General Motors India now comes up with a new strategy as it has planned to offer a competitive price tag on the diesel variant of Chevrolet Beat for a limited period of 60 days with a fine aim to gain market share. This fresh plan from General Motors is introduced just before the start of festive season, when many major carmakers are waiting to launch new set of products in the market.
President and managing director of General Motors India, Mr. Karl Slym mentioned his views and said, “We have been very successful in offering the diesel Beat with correct price tag and below the present competing models. And now the introductory offer for diesel Beat will be for 60 days only. Via this strategy we are aiming to gain a good position in the small car segment (B segment) within that period.”
Mr. Slym further added that after this introductory period is over, we are likely to enhance the price of our Beat but that all depends on the market condition and policies inlayed by the government.
The entry level diesel variant of Beat comes at a price of Rs. 4.29 lakh (ex-showroom Delhi) and is quite in demand because it’s lowly priced than Maruti Swift, Ritz and Ford Figo. The current market scenario is sluggish but this new plan will surely assist General Motors in increasing its market share by the end of this year, which currently stands at 11% in the segment.
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