Ford India’s new midnight sales initiative made the American automaker earn good sales volume as on the first day itself, the company managed to achieve highest number of bookings. During the ‘Midnight Sale’ campaign, it sold more than 4,000 cars across the nation, as mentioned by US based auto giant.
Expressing great pleasure for the success of ‘Midnight Sale’ campaign, Ford India’s executive director, Marketing, Sales and Service, Nigel E. Wark said, “Our campaign is exclusively designed and it’s a terrific initiative that makes the car buying experience all the more rewarding and convenient for customer along with flexible options.”
The campaign was actually planned to offer services from morning 8 am to 12 midnight and so the Ford showrooms were open during these timings to extend ‘Midnight Sale’ for customers. This unique venture gives the buyers attractive interest rates and prizes on buying any Ford car. So on every Ford car purchase the customer can get gifts like LED TVs, Camcorders, Smartphones or DVD players.
Even the earlier editions of Ford’s ‘Midnight Sale’ were immensely successful with good sales output and response from customers. The dealers have also mentioned that during the midnight sale campaign, the outlet’s sales enhances by 3-4%.