As Force Motors experience good response and commendable success with the launch of its first SUV Force One, it’s now on the path to soon kick off its brand new TV commercial with Brand Ambassador Amitabh Bachchan.
Force Motors got associated with the ‘Angry Young Man’ and ‘The Star of the Millennium’ Amitabh Bachchan to shoot their first commercial with Big B, who is the brand ambassador for the SUV. The TVC was shot at ND Studios, Karjat in Maharashtra while the shooting of its second part will take place at wonderful locations of Rajasthan. Creative agency Lowe is behind the crafting and concept of the TVC and the commercial is directed by the critically acclaimed director Shekhar Kapur who is known for his popular movies Masoom, Mr. India, Bandit Queen and Elizabeth. Shekhar Kapur’s Elizabeth was nominated for seven Oscar categories and he himself was awarded with Padma Shri in 2000.
Behind the complete creativity of Force Motors’s new TVC is a very talented team from entertainment industry. The photography director is Mohanan who has also worked on advertising campaigns like Incredible India, Tata Safari, Reid and Taylor, Bajaj Avenger while action Director, Shyam Kaushal was associated with great Bollywood films such as Don, Om Shanti Om, Krrish, Raajneeti and Kaminey. So just halt for some time and watch the commercial, which will soon be aired on the national channels.
- Force Motors Launched Its First SUV Force One
- Force Motors eyes future, to invest INR 1000 Crore in the next two years
- Force Motors Hunts Top End Executives from Competitors – GM & Skoda
- Amitabh Bachchan’s car collection
- Force Motors to Make a Debut in Passenger Cars, Soon To Bring MPV in the Country