The leading automakers of the country Fiat and Tata Motors split their way from the distribution tie-up. Now the Italian giant Fiat has come to a conclusion of separately selling its range of cars by establishing its own commercial and distribution channel in the country.
Fiat had missed many chances in terms of business due to its joint venture with Tata Motors and now the automaker wish to make its mark in the country after being overshadowed. Now Fiat plans to set up its own exclusive units for entire commercial and service-related activities. The company has already started discussing the plans with dealers for independent outlets.
The Senior Vice-President (commercial) of Fiat India, Mr. Enrico Anatasio expressed his views and said, “We desire to make a good presence in India and it’s a part of our growth strategy. We want to focus on Fiat brand and soon Tata Motors will hand over the distribution and service responsibility for Fiat cars in India to the Fiat Group.”
Mr. Enrico Anatasio is responsible for all the local commercial activities along with the prominence of Fiat in India and will head the newly established entity.
Although, Fiat plans an independent network, the manufacturing joint venture of the two companies continues. Therefore it will carry forward the operation of supplying vehicles and power-trains to Fiat and Tata. Since 2006, the tie-up between Tata and Fiat has developed more than 190,000 units of cars and 337,000 power trains.
Now Fiat has announced its strategy of embedding its own independent dealerships in around 20 Indian locations with the commencement of its boutique showroom in New Delhi.