Fiat, the Italian automaker officially declared that its Indian unit is now very much keen to progress forward independently by assembling new stand-alone car showrooms in around twenty cities of India within a span of one or one and a half years. Fiat will continue sharing its space with Tata’s and there is no announcement of being operating separately from co-manufacturing company Tata Motors.
The President and Chief Executive of Fiat India Mr. Rajeev Kapoor expressed his views to reporters on the sidelines of an Automotive Component Manufacturers Association (ACMA) event, “We will set up Fiat’s own showrooms in 20 cities within one-and-a- half years.”
According to previous joint venture, which happened in 2007 between both the auto majors Fiat and Tata Motors, the companies decided to share the portion of Italian automaker’s Ranjangaon facility based in Maharashtra for manufacturing and distribution of products.
Now as per plans of Fiat, the existing dealers in around twenty cities will now sell the Fiat range of cars from newly crafted independent showrooms. Although no specified financial details were leaked by the company regarding expansion of sales network in other cities.
Mr. Kapoor further added in his statement, “The dealers would be the same. They will now have new showrooms for Fiat cars.” Also Fiat India is planning to promote and advertise the Italian brand via the launch of two new Fiat Cafes in Pune and capital city Delhi.