Audi India, the leading German automobile manufacturer is aiming high in India with flourishing success and much more on the way. The luxury car brand is now targeting to post a commendable sales hike of 45% this year in 2012.
The automaker has also unveiled its global customer-oriented campaign called as Audi CarLife-Advance, which is a part of the initiative and aims to offer car financing, extended warranty, insurance and service plans for enhancing customer base in India. Audi India Head Michael Perschke said, “Our target for 2012 is to sell more than 8,000 units in the country and we are quite confident about target as we will surely be able to achieve it. Last year, we made a business of selling 5,511 cars.”
Mr. Perschke further mentioned that the company is aware of the fact that luxury cars in the country have now become more expensive after the recent hike in excise and import duties in Budget 2012-13. He said, “Our automobiles, which are assembled in the country have seen a price hike at an average of 3%, while those imported as completely built units have become costlier by 13%.”
The vehicles from Audi’s stable that are assembled in India are A4, A6 and Q5. After the hike in excise and import duties these cars are now available in a price range of Rs. 27.85 lakh to Rs. 47.68 lakh (ex-showroom Delhi).
On the contrary Audi TT, Q7, RS5, R8 and R8 Spyder, which are fully imported models sold in the nation now stand in a price bracket of Rs. 49.48 lakh to Rs. 1.7 crore (ex-showroom Delhi).