After a bit of falling sales count across the globe, Aston Martin is focusing on Indian auto industry for some profitable business. The British luxury sports car manufacturer today exclaimed that it is expecting to gain growth from India, no matter how late it has entered as compared to its competitors.
The Global Sales Director of Aston Martin, Andy Gawthorpe remarked, “We took time to enter into the Indian auto market because the main focus was to strengthen our existing bases like the US and Europe. And now our next focus is to be strong in 160 to 170 key locations including Mumbai and Delhi.”
In year 2007, Aston Martin made good business of selling 7,000 units in the country but later in year 2010 and 2011, the sale declined to about 4,200 units. The luxury sports car brand entered in the country last year and inaugurated a dealership in Mumbai followed by another outlet, which is unveiled today.
Mr. Gawthorpe added, “Global market will take time to recover and the economic conditions are not fine in the US, UK and Europe. The state is different and difficult then what was in 2007.”
He further shared his views and mentioned that Aston Martin desires to do well in the country as it is a long term business for them. But he declined to comment on the sales target, company is vying from the domestic market.
Complete range of Aston Martin sports cars are available in India, falling in a price bracket of Rs. 1.8 crore to Rs. 4 crore.