It was virtual and very artistic, as the augmented reality campaign designed by Hungama Digital Media for Mahindra XUV500 took the auto show 2012 to an all new level and the launch of the campaign confronted the company’s Managing Director Mr. Anand Mahindra petting a virtual cheetah, who was sitting on the country’s most desirable SUV – XUV500.
The complete campaign wooed the visitors at the auto expo 2012 and people attending the show were actually able to interact with the Cheetah. This terrifically augmented reality campaign for homegrown auto giant Mahindra was a hit at the show and visitors at the show were required to stand at a marked area so that a big screen over the XUV500 showcases a virtual cheetah walking in and standing next to the visitor.
The augmented reality campaign from the Hungama Digital Media took the complete show by storm and its popularity was recorded when the video on Youtube earned as many hits as 42,000 in mere two days. Also the people, who observed the augmented reality, started uploading their own videos with multiple effects.
The chief creative officer of Hungama Digital Media, Mr. Carlton D’Silva commented, “The campaign was truly eye-catching and made an unforgettable experience for the people present at the auto expo. The augmented reality campaign will basically alter the way outdoor and display advertising is done across various categories and brands. We took Cheetah as the centerpiece in the augmented reality campaign for Mahindra XUV500 because the car and the brand embody the characteristics and design elements of the cheetah. Also the animal has been an integral part of the brands’ print and television advertising; this was the most innovative way to have the animal in a non-static form at the display of the car at the Auto Expo 2012.”
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